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IKEA’s Font Crisis: What Verdana Did to a Design Icon
💌 Subscribe to the Newsletter: https://pmty.pe/newsletter You might not have noticed it… but you felt it. When @IKEA switched from Futura to Verdana, something changed — not just in their catalogs, but in how their entire brand felt. In this video, I break down one of the most talked-about font changes in design history and what it ...
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